DKSH extends partnership with Philips Lighting to Singapore Dienstag, 17. Februar 2015 - 06:59

Singapore, February 17, 2015 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast moving consumer goods, has signed an agreement with Philips Electronics to distribute and market the company’s lighting products to modern retail channels in Singapore. The deal is an extension to the collaboration that started in Hong Kong in 2011.

"DKSH’s local market knowledge and capabilities that go beyond distribution have been instrumental in growing our business in Hong Kong. This partnership with DKSH is an opportune time for us to enhance our brand and product visibility in the trade. DKSH’s expertise and leadership in distributing and merchandising consumer goods will not only help strengthen and expand our store presence but also enrich in-store experience for consumers. We are excited about the possibilities this partnership will bring as we continue to lead the market with innovative and quality products,” explains Wee Shiang Ning, General Manager at Philips Lighting Singapore.

“Our strong regional network across Asia allows us to duplicate best practices across markets. Combined with our extensive network, deep relationships with retailers and excellent market know-how, we aim to further grow the Philips Lighting business in Singapore,” said Lai Ming Kong, Director Consumer Goods, DKSH Singapore.

The extended partnership will further strengthen DKSH’s market position in Singapore, while contributing incrementally to the Group’s overall earnings and profitability over time.

Royal Philips is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 735 business locations in 35 countries – 710 of them in Asia – and 27,200 specialized staff, DKSH generated net sales of CHF 9.6 billion in 2013.

 is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, physical distribution, invoicing, cash collection and after-sales services. With 635 business locations in 22 countries and around 14,090 specialized staff, Business Unit Consumer Goods serves 300,000 retail outlets on a daily basis and generated net sales of CHF 4.2 billion in 2013.