Nestlé to sell new Fitness cereal with less sugar, more wheat in Europe Dienstag, 03. März 2015 - 10:04

Nestlé to sell new Fitness cereal with less sugar, more wheat in Europe

Nestlé is launching across Europe a new version of its popular adult Fitness cereal with 30% less sugar, as part of its ongoing effort to make nutritional improvements to its products.

The sugars taken out of Nestlé Fitness Original are replaced mainly by increasing the amount of whole wheat and rice. The new product will be available across select markets in Europe this month, followed later by a roll-out to Latin America and Asia.

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