Nestlé Drumstick in Periscope first as brand supports live stream Mittwoch, 01. Juli 2015 - 16:26

Nestlé Drumstick in Periscope first as brand supports live stream

Nestlé Drumstick is the first brand to use newly launched video platform Periscope to run a live stream with paid media support, in a US social media marketing campaign to mark the first day of summer.

Ice cream brand Nestlé Drumstick used Periscope to live stream 'iconic summer moments' on June 21, including backyard barbecues and a visit to an amusement park. Four 'influencers' also created their own Periscope broadcasts, and the brand used Twitter to amplify its campaign.

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