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Nestlé S.A.: Nescafé first global brand to move from traditional websites to Tumblr Dienstag, 15. September 2015 - 10:57
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Nescafé first global brand to move from traditional websites to Tumblr
Nescafé has become the first global brand to move all its international and local websites to the Tumblr platform, with the aim of building stronger relationships with younger consumers.
The change reflects its position as Nestlé's top-performing brand on social media, with more than 35 million fans worldwide. It will allow Nescafé to further develop consumer-led communications and its e-commerce offering in formats optimised for mobiles and tablets.
Read more: www.nestle.com/media/news/Nescafe-moves-to-Tumblr
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