Nestlé S.A.: Nescafé teams up with Google to offer first virtual reality coffee experience Dienstag, 29. September 2015 - 09:54
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Nescafé is the world's first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil's coffee fields using their mobile phones and an ingenious viewer developed by Google.
After downloading the Nescafé 360° app, which is also available for Android and iPhone, consumers can slip their mobile into a Nescafé-branded Google Cardboard virtual reality viewer. Manufactured principally from cardboard, the viewer contains two lenses that provide a stereoscopic image.
Read more: www.nestle.com/media/news/Nescafe-Google-virtual-reality-coffee-experience
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