MYRIAD GROUP AG: VERSY’S NEW INTERACTIVE PUBLIC CHAT CAPABILITY GIVES BRAZILIAN BROADCASTERS AN INNOVATIVE WAY TO ENGAGE WITH THEIR AUDIENCE Donnerstag, 01. Oktober 2015 - 18:15
VERSY’S NEW INTERACTIVE PUBLIC CHAT CAPABILITY GIVES BRAZILIAN BROADCASTERS AN INNOVATIVE WAY TO ENGAGE WITH THEIR AUDIENCE
Zurich, Switzerland, October 1st 2015 – Today, Myriad Group AG (SIX Swiss Exchange: MYRN) announces Versy’s success in delivering real time audience engagement for leading radio broadcaster in Brazil – Metropolitana FM. This announcement follows the recent launch of a new interactive and user friendly public chat capability which lets presenters and listeners chat together in real time, enhancing the broadcaster’s audience engagement in a new and exciting manner.
Metropolitana FM, is a leading radio station based in São Paulo with over 1.8 million monthly listeners, whose main audience consists of teens and millennials. They are currently using Versy to interact with their audience during one of their most popular radio shows in Brazil - ‘Chupim’. During the show, Versy users can interact with its famous presenters in real time, sending in questions or participating in prize draws to win cinema and concert tickets, and other unmissable opportunities.
Cristiano Castilho, Commercial Director for Metropolitana FM says, “our main goal isn’t just to appeal to a young audience, but most importantly to communicate with them in a meaningful way. Young people are always on the move with their mobile phones by their side, and Versy is the perfect platform to interact with them during live broadcast shows. Currently ‘Chupim’ is the channel with the highest number of engaged users interacting through Versy’s chat group.”
“Versy is a great product and I’m particularly impressed with its flexibility and constant innovation, which continues to give us an opportunity to appeal to a young audience, pushing boundaries and finding innovative ways to communicate with them”, added Cristiano Castillo.
Stephen Dunford, Myriad’s CEO, says, “we are pleased with the levels of engagement that Metropolitana FM is registering on Versy. This will certainly be a good benchmark for Brazilian brands looking to engage with the millennial audience online and in real time. In addition, we are continuing to expand our content offer in Brazil and we have just launched two new exiting channels, FHits, the first lifestyle and fashion blogging platform, and Gizmodo Brazil, a leading design and technology blog, expanding the audience for these popular web properties to the mobile conversation space.”
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