Thousands of users are engaging daily with Ministry of Sound through Myriad’s unique platform for content discovery and conversation, Versy. With nearly 70,000 subscribers already, they are quickly growing an engaged base of users across Latin America.
Over the last twenty four years, Ministry of Sound has built on the success of its London venue to become a global multimedia music and entertainment business with a unique portfolio that includes one of the world’s largest independent labels, international events, radio and an extensive digital presence and licensed products from apparel to consumer electronics.
The partnership with Versy is driving Ministry of Sound’s presence in the exciting Latin American market. The ability to fuel engagement and have an on-going conversation with its Latin American fan base through localised Spanish and Portuguese channels ensures that the brand is positioned correctly to an audience of thousands of users who are now interacting on a daily basis in public group chats around the passion point of music.
Alexis James, Commercial Director at Ministry of Sound explains: “We are aware that our fans in Latin America are increasingly embracing new social media platforms and no longer exclusively using Facebook and Twitter. As a brand, we need to engage with them in the places where they spend their time. We are excited about working with the Versy platform, as we can localise our proposition for the fast-evolving dance music market.”
Stephen Dunford, Myriad Group CEO adds: “The positive engagement of the Versy community within the Ministry of Sound channel shows the strength of their brand. We are extremely pleased to be partnering with them and helping them expand their reach within Latin America.”