Myriad Expands Partnership with Perform Group to Bring Sports Fans Real-Time Content within Versy Dienstag, 15. Dezember 2015 - 06:41

ZURICH, Switzerland – December 15, 2015 – Myriad Group AG (SIX Swiss Exchange symbol: MYRN) today announced an expansion of the partnership with Perform Group, the leading digital sports content and media group, launching seven new channels within Versy, Myriad’s unique platform for content discovery and conversation. These new U.S. sports channels provide users with real-time content and enable Perform Group to cultivate communities of passionate fans across a number of sports genres including soccer, basketball and hockey. New channels launched this week are NBA, NFL, NHL, MLB, Nascar, College Soccer and Basketball, further broadening the sports portfolio within Versy.

The extended relationship follows the successful launch of Perform Media’s Goal.com football channels on Versy. Since their launch in March 2015, the Goal.com channels have grown an audience of over 370,000 followers, providing users with the ability to discover, share and chat about the latest football content.

Stephen Dunford, CEO of Myriad Group AG, said: “Having access to real-time content is invaluable to passionate sports fans. These new channels will not only bring fans exciting, breaking news, but they will also enable them to build friendships with other like-minded people who share their love of a particular sport.”

Angus McNab, VP North America at Perform Content explains: “Mobile apps offer new opportunities for us to provide the quickest and most engaging content to users. We are pleased to see our data and editorial content used in new and innovative ways, and our partnership with Myriad Group grow further.”