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Winning with e-commerce: Nestlé China signs Alibaba partnership Dienstag, 19. Januar 2016 - 08:46

Nestlé S.A.  

Winning with e-commerce: Nestlé China signs Alibaba partnership

Nestlé has strengthened its global capabilities in e-commerce by signing a partnership with Alibaba in China, to grow online sales, build key brands and offer new products to millions of consumers.

 

Nestlé has introduced products including Nido milk powder, Damak chocolate andNescafé Dolce Gusto BMW MINI coffee machines on Tmall.com, China's largest shopping website for brands and retailers. Using Taobao.com, the country's largest shopping site overall, Nestlé is expanding its distribution in rural areas.

 

Read more: www.nestle.com/media/news/e-commerce-Nestle-China-Alibaba-partnership

 

More stories on our Nestlé News Feed: www.nestle.com/media





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