Also available in Latin America, Versy has undergone a major transformation to further harness the power of common interests for users. Versy enables users to browse real-time content, engage in conversations and build new connections, creating their own custom stream of image, video and audio content, based on things that interest them. Users can then share and discuss their favourite content, creating their own interest-based communities or joining a chat in an existing community. Versy is available on Android, iOS and online at www.versy.com.
With roots in Latin America, Versy stimulates conversations around interests by working closely with carefully chosen content publishers who are relevant in both Latin America and the highly digitally engaged US Hispanic millennial audience. Content partners, publishing unique content, have been carefully chosen to match the demographic and appeal to their style and interests. Further unique content channels will be launched in Brazil and Mexico.
Current U.S. partners include:
- Allrecipes: the world’s largest food-focused social network with a community of 40 million home cooks
- Complex: community of creators and curators, looking at trends and trendsetters with the power to shift American pop culture
- Food Network: unique lifestyle network connecting viewers to the power and joy of food
- FOX Deportes: the most comprehensive sports coverage including scores, news, stats, standings, player information and team schedules
- Fusion: fast-growing news and culture site for a young, diverse generation
- Matador Network: the world’s largest independent travel publisher
- Refinery29: the leading lifestyle digital media company for millennial women
- Shape: fitness, healthy eating, lifestyle and celebrities
Based on each user’s interests, Versy builds the perfect stream of posts, videos and threads about topics that are important to them, making it easy for users to filter through the clutter and only discover stories that they want to see.
Myriad chief executive office, Stephen Dunford, explains: “We have transformed Versy into a platform that is fundamentally allowing us to disrupt the social media space. This will be a big step forward for us, our users and our content partners, as we take them with us on an exciting journey into new geographical territories. We see this as this as only the beginning as we aim to make Versy the platform of choice for millennials.”