DKSH and Pepsico expand their successful partnership in South East Asia Mittwoch, 24. April 2013 - 07:40
DKSH and Pepsico expand their successful partnership in South East Asia
24.04.2013 | DKSH, the leading Market Expansion Services provider with a focus on Asia, and Pepsico, the leading global food and beverage company, have recently expanded their partnership to Thailand, Vietnam, Cambodia, Myanmar and Laos – now joining forces in nine markets in South East Asia.
DKSH, the leading Market Expansion Services provider with a focus on Asia, and Pepsico, the leading global food and beverage company, have recently expanded their partnership to Thailand, Vietnam, Cambodia, Myanmar and Laos – now joining forces in nine markets in South East Asia. Bangkok, Thailand, April 24, 2013 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services specialist for fast moving consumer goods, and Pepsico have finalized an agreement under which DKSH will support Pepsico with import, marketing, sales, distribution, logistics and back office services for their imported brands in Thailand, Vietnam, Myanmar, Cambodia and Laos. The collaboration will cover all territories and sales channels within these five markets and will include world famous brands such as Quaker, Ruffles, Lay's Stax and Doritos. DKSH and Pepsico already have close partnerships in Singapore, Malaysia, Hong Kong and China, where DKSH has been providing Market Expansion Services to Pepsico for its imported foods business. “We are very proud that Pepsico has appointed DKSH as their exclusive Market Expansion Services provider in Thailand, Vietnam, Myanmar, Cambodia and Laos for their leading imported food brands. This will further strengthen DKSH’s leadership position in the food and snack market. DKSH has a long and very successful presence with a strong customer base and we are confident that these local business partners will also be excited about the opportunity to have access to Pepsico's high-quality brands,” said Somboon Prasitjutrakul, Head Business Unit Consumer Goods at DKSH. These new agreements demonstrate DKSH’s ability to roll-out success stories from country to country. The partnerships will further strengthen DKSH’s market position while contributing incrementally to the Group’s overall earnings and profitability over time.
About Pepsico PepsiCo is a world leader in convenient snacks, foods, and beverages, with revenues of USD 60 billion and over 285,000 employees. PepsiCo owns some of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Its brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, and food service and vending. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker Oats Company, including Gatorade, in 2001.
About DKSH DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 680 business locations in 35 countries – 660 of them in Asia – and 25,900 specialized staff, DKSH generated net sales of CHF 8.8 billion in 2012.
DKSH Business Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods; food services and hotel supplies; and hair and skin cosmetics. For international and local companies we offer comprehensive Market Expansion Services to increase their brand awareness and value as well as their market share. Our expertise and broad local knowledge allow us to feel the market’s pulse and respond quickly to the constantly changing trends in the areas of sourcing, marketing, logistics and after-sales-services.
