DKSH partners with Hormel Foods in Thailand, Taiwan, Malaysia, Brunei, Cambodia and Myanmar Dienstag, 07. Mai 2013 - 10:38

Zurich, Switzerland, May 7, 2013 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services specialist for fast moving consumer goods, has entered into a partnership with US food company Hormel Foods to provide importation, marketing, sales, merchandising, distribution, logistics and back office services to support the company’s growth in Asia. Under this agreement, DKSH will provide capillary distribution and deep local knowledge to Hormel Foods across Thailand, Taiwan, Malaysia, Brunei, Cambodia and Myanmar. James P. Snee, Group Vice President at Hormel Foods Corporation and President of Hormel Foods International Corporation, said, “Introducing more consumers worldwide to the Hormel Foods family of brands is a major strategic priority for our company. We are confident that by partnering with DKSH, one of the region’s leading Market Expansion Services company, we will be able to rapidly increase our footprint in Asia.” Dr. Joerg Wolle, President & CEO, DKSH Group, commented: “While mature markets like the US or Europe are still facing challenges, companies continue to turn to Asia for growth opportunities. Due to the rising Asian middle class, end-consumers are becoming wealthier, have more disposable income and are getting more discerning in their choice of food. Today, they are more willing to pay for higher quality and a wider variety. DKSH is pleased to bring the excellent, premium food products of Hormel Foods to consumers in Asia.” Somboon Prasitjutrakul, Head Business Unit Consumer Goods at DKSH, added: “DKSH Consumer Goods is delighted to be the pan-Asian market expansion services partner for Hormel Foods, to help their brands, market presence and market share to grow in Thailand, Taiwan, Malaysia, Brunei, Cambodia and Myanmar. Some well-known Hormel Foods brands are CHI-CHI's®, Dinty Moore®, Farmer John®, Herdez®, Jennie-O Turkey Store®, Lloyd's® Barbeque, the SPAM® family of products and Stagg® chili, as well as the world-famous Skippy® peanut butter.” This new partnership will further strengthen DKSH’s market position in the region while contributing incrementally to the Group’s overall earnings and profitability over time.

About Hormel Foods Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace. The company is a member of the Standard & Poor's (S&P) 500 Index, S&P Dividend Aristocrats for 2012, Maplecroft Climate Innovation Indexes, Global 1000 Sustainable Performance Leaders and was again named one of "The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the fifth year in a row. Hormel Foods debuted on the G.I. Jobs magazine list of America’s Top 100 Military Friendly Employers in 2012. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value.

About DKSH DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 680 business locations in 35 countries – 660 of them in Asia – and 25,900 specialized staff, DKSH generated net sales of CHF 8.8 billion in 2012.

DKSH’s Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods; food services and hotel supplies; and hair and skin cosmetics. For international and local companies we offer comprehensive Market Expansion Services to increase their brand awareness and value as well as their market share. Our expertise and broad local knowledge allow us to feel the market’s pulse and respond quickly to the constantly changing trends in the areas of sourcing, marketing, logistics and after-sales-services.