ASMALLWORLD AG (SWX:ASWN) strengthens the Group's executive team with Alexander Koenig who will join as Managing Director of First Class & More International AG Donnerstag, 15. November 2018 - 18:15

ASMALLWORLD AG / Key word(s): Change of Personnel
ASMALLWORLD AG (SWX:ASWN) strengthens the Group's executive team with
Alexander Koenig who will join as Managing Director of First Class & More
International AG

15-Nov-2018 / 18:15 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

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Press release

ASMALLWORLD AG (SWX:ASWN) strengthens the Group's executive team with
Alexander Koenig who will join as Managing Director of First Class & More
International AG

Zurich, 15.11.2018 - ASMALLWORLD AG is strengthening the Group's executive
team with Alexander Koenig. The founder of First Class & More and former
McKinsey & Co. consultant will join as Managing Director of First Class &
More International AG, a Swiss subsidiary which was newly incorporated this
week. First Class & More will accelerate its growth through the
international expansion of the business. Mr. Koenig will lead this
international expansion which will commence in early 2019.

Following the incorporation of First Class & More International AG this
week, ASMALLWORLD AG will strengthen the Group's executive management team
with Alexander Koenig who will join the team as Managing Director of the
newly founded company. Mr. Koenig is tasked with the international expansion
of First Class & More, which aims to replicate the success of the highly
profitable German-speaking business in the English-speaking world. First
Class & More which was acquired by ASMALLWORLD AG in October 2018, is the
leading subscription-based luxury travel community in the DACH region and
shall be a source of the company's future growth.

As part of this adjustment of the management team, Tino Köhler will be
stepping down from ASMALLWORLD AG's executive team. He will leave the
company on the 15th of February 2019.

About Alexander Koenig

Alexander Koenig is one of the most renowned experts in the DACH region when
it comes to the best usage of loyalty programs, specifically of airlines and
hotels. Given his expertise, the German press affectionately call him the
"Meilenkoenig" (King of Miles). The original idea of First Class & More, a
subscription-based luxury travel community, dates back to 2003. Alexander
Koenig holds a PhD in marketing and has comprehensive marketing, market
research and business intelligence experience. He also spent many years in
management consulting and worked at McKinsey & Co. as well as the Boston
Consulting Group.

This press release and further information can be found at
www.asmallworldag.com.


Contact:

ASMALLWORLD AG
Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich
press@asw.com


ASMALLWORLD - share the good life

ASMALLWORLD, the world's leading lifestyle community, is a private social
network that connects people with a shared passion for the good life.

Each year, ASMALLWORLD organises more than 1000 events around the world,
where members can expand their private and professional networks. The
ASMALLWORLD website and mobile apps offer members the opportunity to engage
in discussions, obtain travel advice from the Travel Guides or other
members, or meet other members whilst travelling the world. Members also
enjoy exclusive privileges from international partners such as status
upgrades, discounts and additional services.

Besides the global ASMALLWORLD community, Zurich-based ASMALLWORLD AG
operates First Class & More, a subscription-based luxury travel community,
ASW Travel AG, which provides bespoke travel arrangements for its customers,
as well as The World's Finest Clubs AG, which offers its members access to
the most exclusive nightlife venues around the world.

More at www.asw.com and www.asmallworldag.com and
www.first-class-and-more.de


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End of ad hoc announcement

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