Sonova introduces Paradise technology platform, a new paradigm in hearing aid sound quality Mittwoch, 19. August 2020 - 07:00
Media Release
Sonova introduces Paradise technology platform, a new paradigm in hearing aid sound quality
Stäfa (Switzerland), August 19, 2020 – Sonova Holding AG, a leading provider of hearing solutions, today announces the introduction of Phonak Audéo™ Paradise, the multifunctional hearing aid which delivers improved hearing performance and speech understanding1)2) coupled with industry-leading wireless connectivity. Benefiting from Sonova’s next generation sound processing chip PRISM™ (Processing Real-time Intelligent Sound Management) with more processing power and twice the memory of its predecessor, Phonak Paradise offers a host of newly developed features including personalized noise canceling, Motion Sensor Hearing, Tap Control and multiple Bluetooth® connections. With Phonak Paradise consumers can enjoy a crisp, natural hearing experience in various environments, rediscovering the wonders of sound.
The new platform Paradise has been designed with a clear focus on delivering an excellent sound experience for consumers. With a host of newly developed hardware and software features, Paradise gives access to subtle layers and textures of sounds in numerous environments. Motion Sensor Hearing adjusts the directional microphone and Dynamic Noise Cancellation settings to match the detected activity of the wearer. It allows for more awareness when walking.1)
“Our new technology platform Paradise significantly improves the wearer’s hearing in a wide variety of situations, whether in background noise, on-the-go or when listening to soft speech. With the core of Paradise, our new PRISM chip, we keep pushing the limits of technology and help to stimulate the demand for high quality hearing solutions, as more and more consumers are returning after the recent lockdowns. Paradise is our next big innovation step to further enable those affected by hearing loss to live their lives without limitations,” says Arnd Kaldowski, CEO of Sonova.
Paradise technology runs on AutoSense OS™ 4.0, the latest version of Phonak’s automatic operating system. AutoSense OS eliminates the need for manual adjustments and allows to automatically detect, adjust and adapt to a wide range of hearing environments in-stereo. Paradise hearing aids maintain industry-leading universal connectivity and lithium-ion rechargeability while setting new standards in sound quality, hearing aid performance and ease-of-use features. With Paradise hearing aids, consumers can have hands-free conversations while connecting with popular voice assistants like Siri®, Google Assistant™ or Amazon Alexa® via a double tap of their ear.
For more information please refer to the media release of the Sonova brand Phonak, which you can find in the Media section of the Sonova webpage at https://www.sonova.com/en/media
1) Appleton, J., & Voss S.C., (2020) Motion-based beamformer steering leads to better speech understanding and overall listening experience. Phonak Field Study News in preparation. Expected end of 2020.
2) Wright, A. (2020). Adaptive Phonak Digital 2.0: Next-level fitting formula with adaptive compression for reduced listening effort. Phonak Field Study News, retrieved from www.phonakpro.com/evidence, accessed August 19th 2020.
Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Sonova AG is under license.
Google Assistant™ is a trademark of Google LLC.
Siri® is a trademark of Apple Inc.
Alexa® is a trademark of Amazon Technologies, Inc.
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Disclaimer
This Media Release contains forward-looking statements, which offer no guarantee with regard to future performance. These statements are made on the basis of management’s views and assumptions regarding future events and business performance at the time the statements are made. They are subject to risks and uncertainties including, but not confined to, future global economic conditions, exchange rates, legal provisions, market conditions, activities by competitors and other factors outside Sonova’s control. Should one or more of these risks or un¬certainties materialize or should underlying assumptions prove incorrect, actual outcomes may vary materially from those forecasted or expected. Each forward-looking statement speaks only as of the date of the particular statement, and Sonova undertakes no obligation to publicly update or revise any forward-looking statements, except as required by law.
About Sonova
Sonova, headquartered in Stäfa, Switzerland, is a leading provider of innovative hearing care solutions. The Group operates through its core business brands Phonak, Unitron, Hansaton, Advanced Bionics and AudioNova. Sonova offers its customers one of the most comprehensive product portfolios in the industry – from hearing instruments to cochlear implants to wireless communication solutions.
Pursuing a unique vertically integrated business strategy, the Group operates through three core businesses – hearing instruments, audiological care and cochlear implants – along the entire value chain of the hearing care market. The Group’s sales and distribution network, the widest in the industry, comprises over 50 own wholesale companies and more than 100 independent distributors. This is complemented by Sonova’s audiological care business, which offers professional audiological services through a network of around 3,500 locations in 19 key markets.
Founded in 1947, the Group has a workforce of over 15,000 dedicated employees and generated sales of CHF 2.92 billion in the financial year 2019/20 as well as a net profit of CHF 490 million. Across all businesses, and by supporting the Hear the World Foundation, Sonova pursues its vision of a world where everyone enjoys the delight of hearing and therefore lives a life without limitations.
For more information please visit www.sonova.com and www.hear-the-world.com.
Sonova shares (ticker symbol: SOON, Security no: 1254978, ISIN: CH0012549785) have been listed on the SIX Swiss Exchange since 1994. The securities of Sonova have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”), or under the applicable securities laws of any state of the United States of America, and may not be offered or sold in the United States of America except pursuant to an exemption from the registration requirements under the U.S. Securities Act and in compliance with applicable state securities laws, or outside the United States of America to non-U.S. Persons in reliance on Regulation S under the U.S. Securities Act.

