ams OSRAM Optical Solutions: Transforming the future of automotive mobility Freitag, 23. September 2022 - 10:59

Engineers in the automotive industry are under pressure - from looming regulatory deadlines to go “all-electric”, changing consumer preferences and the transformation to autonomous driving. To support this transformation, it is our role at ams OSRAM to bring technology clarity to the decisions the automotive engineers must make.

Just recently, at our US Automotive Symposium, we discussed these topics with automotive engineers. There is a common understanding that on the road to autonomous driving, the classic driving experience becomes a more holistic mobility experience. The drivers of the future will have different expectations of comfort and connectivity in their cars. Optical solutions will play a decisive part in this future, and ams OSRAM is developing the technologies needed by engineering teams to make it happen.

For a long time, optical technologies provided essential functions for headlights, turn signals and in-cabin lighting. From the driver's perspective, however, the engine, chassis and driving experience came first. Today, with electrification and automated driving moving to the forefront, the user experience focuses on safety and comfort, but also on connectivity, entertainment and increased interaction with the vehicle's functions and features.

This change in users’ attitudes toward their vehicles is putting optical technologies front and center. They allow cars to communicate with their environment, take over driving functions, monitor passengers and provide new experiences in terms of well-being, comfort and entertainment. The combination of smart lighting and sensing will shape the automotive mobility of tomorrow – whether through dynamic forward lighting, ambient lighting, in-cabin sensing, LiDAR for automated vehicles, intelligent signaling, advanced displays or smart surfaces.
 
ams OSRAM plays a crucial role in this transformation. As trusted partner serving the entire value chain of optical solutions, we enable our automotive customers to develop game-changing applications. The ability of our advanced sensing and lighting technologies to capture and communicate with the environment makes ams OSRAM a key enabler for new mobility features. Light makes the environment visible; sensors make it safer. Their combination adds real value to road safety and comfort – inside and outside the cabin.