Lalique re-enters the Metaverse with an immersive showroom experience Donnerstag, 07. September 2023 - 09:26

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MEDIA RELEASE

Lalique re-enters the Metaverse with an immersive showroom experience

Zurich, 7. September 2023 – Lalique is delighted to announce its return to the Metaverse, following the resounding success of its NFT collection launched in October 2022. This time, Lalique is setting a new standard by entering the Metaverse with an immersive and playful showroom experience that showcases its latest masterpiece: the Empreinte Animale collection.

Honoring its dedication to excellence, the Empreinte Animale collection brings Lalique to a new creative era characterized by its modern sophistication and avant-garde. A symphony of elegance and untamed allure, this collection draws its primary inspiration from the natural world. Each exquisite piece has been meticulously designed to pay homage to the beauty of fauna, capturing the natural sanctuary for kings of the savannah, jungle and forest. This collection embodies the essence of untamed wildlife and exhilarating jungle adventures, translated into captivating haute couture crystal creations.

True to its commitment to innovation, Lalique has chosen the Metaverse as a canvas to present the Empreinte Animale collection in an unprecedented manner. The virtual showroom is not just a display of art; it is an immersive and gamified journey into the heart of nature. Adventurous users embarking on this quest will be transported to the natural habitats of the showcased animals, where they can interact with the collection's creations as they would in the wild.

This unique showroom invites participants to engage in a series of interactive experiences that lead them through lush jungles, majestic savannahs, and sparkling rivers. As users discover each product, they will unlock fascinating details about its design and inspiration. Moreover, participants delving into this digital immersive odyssey stand a chance to win exciting prizes upon completing the quest, adding an element of thrill to explore the world of Lalique like never before.

”Once again, we push the boundaries between traditional elegance and latest technology. Experience our commitment to digital innovation and how we are shaping the future of luxury”, says Marcel Härtlein, Group Head Digital.

By combining the essence of the Empreinte Animale collection with the immersive potential of the Metaverse, Lalique is creating a space where art, nature, and technology converge to deliver a truly unforgettable journey.

Immerse yourself in the Lalique Metaverse Experience, at: https://www.spatial.io/s/Lalique-64f46e954e139bba10a82157?share=6979192947301877358

Media contact
Lalique Group SA
Sheniz Anar
Communication & PR Coordinator
Grubenstrasse 18
CH-8045 Zurich

Phone: +41 43 499 45 35
E-mail: sheniz.anar@lalique-group.com

Lalique Group 
Lalique Group is a niche player in the creation, development, marketing and global distribution of luxury goods. Its business areas comprise perfumes, cosmetics, crystal, jewellery, high-end furniture and lifestyle accessories, along with art, 
gastronomy and hospitality as well as single malt whisky. Founded in 2000, the 
company employs approx. 770 staff (FTE) and has its headquarters in Zurich. The 
Lalique brand, from which the Group derives its name, was created in Paris in 1888 by the master glassmaker and jewellery designer René Lalique. The registered shares of Lalique Group (LLQ) are listed on the SIX Swiss Exchange.

You can find further information at www.lalique-group.com