With younger generations globally enjoying more and more cold coffee, the category is rapidly growing. Globally, about 1 in every 3 cups consumed out of home is a cold coffee. Nestlé is expanding its cold coffee offering with the launch of Blue Bottle Coffee's New Orleans (NOLA) Craft Instant Coffee Blend. This is the latest addition to Blue Bottle's New Orleans-Style Iced Coffee offerings, leveraging Nestlé's soluble coffee expertise. The NOLA Craft Instant Coffee Blend is a blend of coffee, chicory and sugar, carefully roasted and alchemized into aromatic granules that dissolve into the classic New Orleans-style iced coffee. To make NOLA at home, consumers only need to add water, ice and their milk of choice. It is currently available from Blue Bottle in the United States, Japan, South Korea and China. Damien Tissot, Head of Nestlé R&D for Coffee: "Thanks to our coffee innovation capabilities, we continue to deliver delicious in-home cold coffee experiences for consumers. In partnership with Blue Bottle, we've developed a soluble version of the New Orleans-Style Iced Coffee, that combines the iconic flavor of a café favorite with convenience, making it easier to enjoy cold coffee whether at home or on-the-go. It's another step forward in crafting beverages that resonate with the next generation of coffee drinkers." |
