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Nestlé S.A.: Cats love pyramids! Purina expands innovative cat food range Dienstag, 11. Februar 2025 - 14:26

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Cats love pyramids! Purina expands innovative cat food range
February 11, 2025
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Nestlé Purina PetCare is expanding its innovative pyramid-shaped wet cat food in Europe and the United States, as Nestlé focuses on 'fewer, bigger and better' innovations for greater business impact.

In Europe, a new variant made of a transparent jelly with finely diced tender cuts in three varieties, with salmon, with chicken or white fish, will be launched across 15 markets under the Purina Gourmet Revelations brand. There are plans to roll out further in 2026 to reach scale and drive growth.

The pyramid-shaped jelly with fine cuts brings a delicious new addition to the Gourmet Revelations range in Europe, which already offers a pyramid made of a delicate mousse with a cascading gravy.

In the United States, Purina's largest market, the company currently offers the mousse-based pyramid only, under the Fancy Feast Gems brand. In the coming months it will expand the distribution of the mousse pyramid, taking a previously limited launch nationwide at all mass retailers.

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Nestlé S.A. Vevey, Switzerland
Tel: +41 21 924 2200
Email: mediarelations@nestle.com
 
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