Nestlé’s KitKat brand has placed second in Kantar’s 2025 Creative Effectiveness Awards for the TV category. Selected based on consumer research, the awards celebrate the previous year’s most creative and effective ads of the thousands tested globally by Kantar, an international market research company. With the award, KitKat’s 'Break Better' campaign is recognized as a world-class example of creative effectiveness. Kantar experts have praised the campaign for its skillful use of humor and compelling storytelling to convey its message. Building on the iconic, decades-old tagline, 'Have a Break, Have a KitKat,' the latest campaign is based on a global consumer insight that we live in a world that demands our constant attention and how difficult it is to switch off and have a proper break. |
