| The latest revolution in cold coffee – Nescafé Espresso Concentrated range – has officially arrived in Europe, starting with the UK. Nescafé is the top-selling coffee brand in the UK, and with the Nescafé Espresso Concentrated range, the brand is now enabling cold coffee lovers to craft their very own barista-style iced coffee right from the comfort of their own homes. "With its growing popularity among younger generations, cold coffee continues to drive growth in the coffee category," said Axel Touzet, Head of Nestlé’s Coffee Brands Strategic Business Unit. "Nescafé Espresso Concentrated captures what young people want in an iced coffee: convenience, personalization and quality. As one of our six 'big bets' for 2025, this latest innovation has significant growth potential, with the ability to generate over 100 million Swiss francs globally in annual sales over the coming years." |
