KitKat, the Official Chocolate Bar of Formula 1, will have its race debut at the FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025 in October. Announced in November 2024, the partnership between Nestlé and Formula 1 comes into effect this year in Latin America, with the FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2025 following in November. The partnership will expand worldwide throughout 2026. Cruises Grande Prêmio De São Paulo following in November. The partnership will expand worldwide throughout 2026.
This collaboration is a first in global motorsport, as KitKat inspires the F1 world to embrace the break. Along the track, in fan zones, Paddock ClubsTM and through social media content, KitKat will set the bar for the best breaks. With exclusive merchandise, in-store activations, exciting prize promotions and limited editions, everyone will be encouraged to join in on the break. |
