Nestlé is launching a new AI-powered in-house service that will create high-quality product content at scale for eCommerce and digital media channels.
The new content service is based on digital twins, developed on NVIDIA Omniverse and in OpenUSD. Digital twins are exact 3D virtual replicas of physical products. They allow product packaging to be adjusted or localized digitally, enabling seamless integration into various environments, such as seasonal campaigns or channel-specific formats. This means that new creative content can be generated using AI, without having to constantly reshoot from scratch.
This roll-out scales up the technology in-house at Nestlé and makes it faster and more cost-effective, putting it at the fingertips of content creators across the company. That includes Nestlé's Integrated Marketing Services (IMS), with 250 marketing experts in 7 marketing hubs who work on the digital twins scaling and localization of content, as well as 45 content studios around the world that deliver creative assets for Nestlé's global and local brands. |
