To meet the growing demand for cold coffee throughout Asia, Nestlé is increasing the supply of its Nescafé Espresso Concentrate with a new state-of-the-art production line at its Sri Muda factory in Malaysia, its first coffee concentrate production line in Asia. "This investment reflects our ambition to become a leader in the rapidly expanding cold coffee segment, especially among younger consumers, who are looking for premium, café-style experiences, both at home and on the go," stated Axel Touzet, Head of Nestlé's Strategic Coffee Business Unit. "This factory is perfectly positioned to meet the increasing demand for Nescafé Espresso Concentrate in Asia." |
