Available in over 85 countries and with more than 5 billion bars sold annually, KitKat is Nestlé's leading confectionery brand in terms of both revenue and brand value, making it a cornerstone of the company's global portfolio. Today marks 90 years since the brand's beginning in 1935 in York, England. With its iconic tagline, 'Have a break, have a KitKat,' KitKat has become the international symbol of a meaningful break from the stresses of daily life. Throughout its 90-year history, the brand has continuously reinvented itself to cater to new consumption moments and to appeal to the local tastes and cultural preferences of many regions around the world. Originally created as a four-finger chocolate-covered wafer bar, KitKat, today, is offered in over 300 diverse flavors, including matcha, sake and wasabi, and in various formats, such as ice cream, cereals, hot and cold drinks, and chocolate spreads. |
