Nestlé is kicking off the first full season of KitKat as the official chocolate partner of Formula 1 in 2026, underscoring the company's commitment to investing in its most strategic growth platforms. KitKat will feature at twelve F1 races in Nestlé's top markets during the 2026 season, starting with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026 (March 6-8). The partnership goes beyond trackside visibility, offering immersive fan experiences through social media engagement, exclusive merchandise, in-store activations, prize promotions and limited-edition products. KitKat will notably appear on Netflix, in some markets, with targeted ads during the series Drive to Survive and run social media activations - giving fans unique ways to engage with a sport that's rapidly gaining traction among younger generations. To amplify this partnership, KitKat has also created a molded chocolate masterpiece in the shape of an F1 car - the first of its kind. Featuring a smooth milk chocolate shell with embedded crispy cereal and wafer pieces, R&D expertise in collaboration with the Nestlé San Sisto factory, where it is produced. Leveraging existing manufacturing capabilities, this limited edition showcases Nestlé's ability to scale innovation efficiently. |
