Nestlé introduces Nestlé Vital, its very first product line of delicious, science-backed nutritional drinks designed for people who want to age well and maintain their health. As consumers reach midlife and beyond, they begin to prioritize elements such as energy levels, strength, quality sleep and physical and mental recovery. The demand for products that support physical health and cognitive function from midlife and onwards is on the rise with nearly half of the global population projected to be over the age of 40 by 2040. With this launch, Nestlé is expanding its presence in the healthy longevity space, a key strategic growth platform for Nestlé. "Consumers are increasingly seeking solutions that help them not only live longer but also enjoy healthier lives while maintaining their strength and vitality," said Serena Aboutboul, Head of Nestlé's Nutrition Business. "In fact, the healthy longevity segment is experiencing particularly robust growth. With Nestlé Vital, we are responding to this fast-growing trend by combining decades of nutrition expertise with insights from multiple clinical studies to create great-tasting drinks that support people's daily energy, sleep, and overall vitality needs. Our goal is to make healthy longevity a possibility for everyone." |
