Nestlé Purina has inaugurated a new factory in Vargeão, Brazil to ramp up its supply of wet food for cats and dogs. The site will supply growing demand in Brazil, one of the largest pet food markets in the world with around 110 million pets, as well as produce for export. The Vargeão site is Purina's largest ever investment in Brazil at BRL 2.5 billion (CHF 370 million) and will nearly double the company's wet pet food capacity in the country when fully operational. Over the past few years, Purina has achieved double-digit growth in Brazil. "Petcare is one of four businesses Nestlé is focused on globally," said Marcelo Melchior, CEO of Nestlé Brazil. "The new Vargeão plant strengthens our global strategy to expand premium wet pet food, offering a variety of textures and sensory experiences that elevate great nutrition for dogs and cats. This investment reflects our commitment to innovation, the wellbeing of pets, and Brazil as one of the most strategic markets for the growth of the pet business." |