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Nestlé S.A.: The power of breaks: how KitKat is driving a new era of snacking Donnerstag, 02. April 2026 - 14:43

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Product & brand storiesHow KitKat is driving a new era of snackingApril 2, 2026
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In January, a chocolate Formula 1 car rolled off the line at our San Sisto factory in Italy. Weeks later, KitKat was trackside at the Grand Prix season opener in Melbourne - a signal of our brand's ambition and the scale at which we are now playing.

Across generations and continents, families have reached for the same break - a ritual shared by parents, children and grandparents alike. KitKat has long owned the idea of having a break, but our always-on world means the nature of the break is shifting.

Explore how we have set KitKat up for growth and how it ties in with the broader evolution of our strategy at Nestlé, with insights from Liberato Milo, Head of Confectionery & Snacking Strategic Business Unit at Nestlé.

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