Nestlé and Starbucks are expanding their presence in the fast-growing cold coffee segment under the Global Coffee Alliance with the launch of the new Starbucks Coffee Craft concentrate. Starbucks Coffee Craft is a premium concentrated coffee made with high quality arabica beans, that delivers the signature taste Starbucks is known for. With this innovation, Nestlé and Starbucks build synergies across formats and channels to reach more consumers and drive sales growth in cold coffee. Launching first in Japan, Korea, and the UK this year, Starbucks Coffee Craft will be rolled out in Europe and Asia in 2027. The premium concentrate is made with Arabica coffee, providing a rich and authentic flavor, and debuts in two varieties: Rich Black and Signature Caramel flavour. “We are excited to expand coffee concentrates to the Starbucks brand, making it easier and more convenient to create delicious, iced beverages at home, while staying true to the signature Starbucks taste,” said Ethel Touitou, Nestlé’s Global Category Lead for Starbucks. “Whether using water, milk, or plant-based alternatives, consumers can now personalize their coffee experience – from iced americanos to iced caramel macchiatos – with a simple pour and from the comfort of their homes.” |
