Nestlé is expanding its Nescafé Espresso Concentrate to ten additional markets in Europe to drive growth in cold coffee, one of the company's key growth platforms. This premium liquid coffee concentrate appeals, particularly, to younger consumers who prefer iced coffee year-round, rather than just seasonally. It will now be available in France, Switzerland, Germany, Belgium, the Netherlands, Norway, Denmark, Austria, Spain and Portugal, following a successful launch in the UK & Ireland last year. The Nescafé Espresso Concentrate aims to capture the growing trend of iced coffee consumption by offering a high-quality, convenient and customizable option for making café-style iced coffee at home, without special equipment or barista skills. Consumers can easily mix one shot of Nescafé Espresso Concentrate with milk for a creamy iced latte or water for a robust Americano or even blend it with lemonade or juice. |
