Nestlé Purina Petcare Europe is relaunching and expanding its popular Gourmet Perle range as it looks to meet increasing demand for premium wet cat food, a key growth platform for Nestlé in the pet food category.
Today’s cat owners are paying closer attention to what goes on their pet’s plate – from the quality of ingredients to how recipes are made – and increasingly value higher-quality options.
With around 108 million pet cats across Europe, the category continues to offer significant opportunities for growth, particularly in wet food, which caters to ‘feline foodies’ who enjoy variety and refined textures. In this context, premium wet cat food is among the fastest-growing categories globally, with around +6% value growth, highlighting strong demand for more elevated, high-quality feeding experiences. |
