Nestlé is piloting Maggi Mami, an AI-powered business advisor created for the thousands of women who sell food ingredients in open markets across Central and West Africa (CWAR). Known as 'mammies,' these women often have little or no formal training and learn through experience. Maggi Mami helps accelerate that learning by providing instant, practical advice based on the knowledge of more experienced mammies.
"More than 70 000 mammies across CWAR make millions of meals possible every day by selling food ingredients in the quantities families need and can afford," said Marcin Poplawski, Head of Food Strategic Business Unit, Nestlé S.A. "They also account for over 70% of Maggi’s sales in the region. With Maggi Mami, we are deepening our long-standing partnership with mammies by helping more women build the skills, confidence and resilience needed to grow successful businesses." |
