Swatch Group Half-Year Report 2026 Dienstag, 21. Juli 2026 - 07:06

Strong sales growth and important gains in market shares

Swatch Group recorded a strong increase in sales, driven by a solid momentum across all price seg-ments and on every continent. The diversified portfolio of brands, the launch of innovative new products and the increasing efficiency of the Retail business supported this performance. The strongly marked acceleration observed in May and June, confirmed in July, enables better utilization of production capacity and will lead to a significant improvement in profitability in the second half of the year.

Outlook for the second half of 2026

The strong sales acceleration in May and June, which is confirmed during the first weeks of July, augurs an important sales growth in the second half of 2026. Thanks to its verticalized production capabilities and to the deliberately maintaining of jobs in this area, the Group can rapidly react to this situation with the final customers, and this in all price segments.