With the launch of Starbucks Refreshers Concentrates, Nestlé and Starbucks are bringing one of Starbucks's fastest-growing beverage platforms from the coffeehouse into consumers' homes. Developed through the Global Coffee Alliance between Nestlé and Starbucks, Starbucks Refreshers Concentrates are mixed with water, milk or lemonade over ice to create fruity, lightly caffeinated beverages made with green coffee extract that provide refreshment or indulgence.
"Consumers today move between different beverage occasions throughout the day, looking for recharge, refreshment, or enjoyment, depending on their needs," said Ethel Touitou, Nestlé's Global Category Lead for Starbucks. "The success of Starbucks Refreshers showed us a strong opportunity beyond traditional coffee. What started as a popular summer favorite has become a go-to refreshment choice, especially for the midday pick-me-up. With Starbucks Refreshers Concentrates, consumers can now easily enjoy a Starbucks coffeehouse-inspired favorite at home, while we continue to expand the brand into new occasions throughout the year." |
