Nestlé and the NBA are entering a new, multi‑year international marketing partnership making Milo, Nescau and Nesquik Official Partners of the NBA.
"For decades, our brands have believed in the power of sport to bring out the best in people," said Liberato Milo, SVP Head of Confectionery & Snacking Strategic Business Unit at Nestlé. "From Milo and Nescau sports programs to Nesquik athlete partnerships and initiatives, we have seen how sport can energize people, build confidence and create healthy habits. Together with the NBA, we will use the power of basketball to connect with consumers at scale, create locally relevant experiences and inspire more young people and families to get active and enjoy the game." |
