Nestlé S.A.: Purina's "Dear Kitten" is digital catnip for consumers Freitag, 27. Juni 2014 - 14:06

Purina's "Dear Kitten" is digital catnip for consumers

A video produced by Buzzfeed and Nestlé Purina's US Friskies brand has become the most popular Buzzfeed film of the year, with more than 12 million views in its first few weeks online.

"Dear Kitten", which sees an older cat passing his wisdom on to the household's newest arrival, is the latest piece of dog and cat-related content Purina has created with the site after it became the first company to launch a branded page there two years ago.

Read the full story: www.nestle.com/Media/news/purina-friskies-dear-kitten-advertising

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