Myriad and Hootsuite partner for mobile content discovery and sharing on msngr chat app Montag, 01. Dezember 2014 - 07:20

ZURICH, Switzerland – 1st December 2014 – Myriad Group AG (SIX Swiss Exchange: MYRN) the company creating and connecting communities across mobile, today announced that its group chat and community platform msngr, has integrated its Content Channel service with Hootsuite, the world’s most widely used social relationship platform, to enable brands to easily connect with millennials across Latin America.

As a result of the partnership, brand community managers can now exclusively publish content to msngr’s millions of millennials in Latin America through Hootsuite’s integrated interface – the msngr publication tool is available to download now from the Hootsuite App Directory.

For brands, msngr channels represents a unique way to engage with millennials through the discovery and sharing of sponsored content – fuelling conversations. Crucially, msngr’s user base targets feature as well as smartphone users.

Stephen Dunford, CEO of Myriad Group AG, commented: “With our broad mobile device reach, including both feature and smart phones and a focus on LATAM millennials, we are offering brands a unique way of engagement. This one-to-one conversational approach takes brands right into the centre of trends and influencers, as they are evolving. Hootsuite’s prevalence across media brands and open approach to working with third parties ensures that we are giving brands the tools they need to reach the communities they want.”

“Social media is key for customer-facing teams across organizations, from sales to customer support,” says Kevin O’Brien, Hootsuite’s vice president of partners. “This innovative new integration with Myriad’s msngr Channels platform allows brands to engage with millennials through content that matters most to them – right in the Hootsuite dashboard.”

msngr is completely free to use for end users and is available to anyone with a data enabled mobile phone, from feature phones such as the Nokia C3 to the latest smart phones.